Senior Product Marketing Manager, Core (Remote, US)
Newsela
- Work setting
- Remote
- Location
- Remote - US
- Salary
- $117K–$130K
- Posted
- 3 wk ago
Pay: Base salary $117K–$130K
Where you can work: Remote, open across the US (check the posting)
From the job posting
The role: As Senior Product Marketing Manager for Newsela Threads & Themes, you will drive the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela’s fast-growing ELA Core Curriculum portfolio. Core ELA is a key growth area for Newsela as we expand beyond supplemental digital resources into a full core curriculum. This is not a standard product launch role. You will lead complex, high-impact GTM initiatives spanning national and state-level core curriculum launches while helping shape scalable GTM processes, strengthen cross-functional alignment, and drive business growth. As the voice of the customer and market expert for Core ELA, you will translate buyer insights, competitive intelligence, and market trends into actionable GTM and Account-Based Marketing (ABM) strategies, differentiated positioning, and impactful sales enablement. You will balance strategic ownership with hands-on execution, developing compelling messaging and customer-facing materials that support adoption and revenue growth. Why you’ll love this role… • Lead Strategic GTM Execution: Architect, lead, and execute end-to-end GTM strategies for national and state-level core curriculum launches, driving market awareness, demand generation, customer adoption, and revenue growth. …
Excerpt only. Read the full description and apply on the employer's site. Always confirm details there, as postings can change or close.
Why this is a Stretch role
It's a senior or people-manager role, which usually needs prior experience in the field. It can still be worth a look if you have that experience from before or alongside teaching. Skills that often transfer to marketing & content: writing for a specific audience, newsletters and communication, community building, creativity on a deadline.