Senior Core Product Marketing Manager
Articulate
- Work setting
- Remote
- Location
- United States
- Salary
- $130K–$172K
- Posted
- 2 wk ago
Pay: Base salary $130K–$172K
Where you can work: Remote, open across the US (check the posting)
From the job posting
We are seeking a Senior Product Marketing Manager to join our Product Marketing team. This role owns the go-to-market (GTM) strategy for one or more products within the Articulate platform, including the GTM plan against revenue goals and the commercial model behind it. You will shape messaging, pricing and packaging, use funnel data and AI systems to sharpen the plan, and build the launch foundations for execution. You will partner with product, marketing, sales, customer success, growth, ops, and ecosystem and reseller partners to shape the roadmap and carry recommendations to senior leaders. We are looking for someone who writes the playbook, builds the systems the team runs on, and is accountable for the plan that delivers a revenue goal. What you'll own: • Revenue and GTM plan. Own the GTM plan against the revenue goal for your product(s). Work with Sales and Ops on targets, track progress against them, and decide what to scale, fix, pause or stop as results come in. • Commercial model. Shape the pricing, packaging, and monetization approach for your product(s). Make recommendations and carry them through to a decision with cross-functional partners. • Shared context and systems. Build and maintain the positioning, messaging, and competitive context, plus the skills and workflows, that the PMM team and its AI agents run on. • Funnel data and insights. …
Excerpt only. Read the full description and apply on the employer's site. Always confirm details there, as postings can change or close.
Why this is a Stretch role
It's a senior or people-manager role, which usually needs prior experience in the field. It can still be worth a look if you have that experience from before or alongside teaching. Skills that often transfer to marketing & content: writing for a specific audience, newsletters and communication, community building, creativity on a deadline.