Product Marketing Manager - Onboarding
Plaid
- Work setting
- Hybrid
- Location
- San Francisco HQ · New York City Office
- Salary
- Base $144K–$197K
- Posted
- 1 mo ago
Pay: Base $144K–$197K + commission (check the posting)
Where you can work: Must live near San Francisco HQ (check the posting)
From the job posting
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam. At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product and Marketing teams, driving go-to-market strategies from defining product-market fit to creating compelling messaging, influencing product direction and driving marketing adoption. In this role, you will act as the quarterback for Plaid’s onboarding strategy, building a clear, compelling onboarding narrative and GTM strategy. …
Excerpt only. Read the full description and apply on the employer's site. Always confirm details there, as postings can change or close.
Why this is a Stretch role
The posting asks for 3 or more years of experience in a specific field outside teaching. The posting says: “5+ years in Product Marketing, preferably in fintech or b2b technology” It can still be worth a look if you have that experience from before or alongside teaching. Skills that often transfer to marketing & content: writing for a specific audience, newsletters and communication, community building, creativity on a deadline.