Product Marketing Manager, Checking & Savings
SoFi
- Work setting
- On-site
- Location
- New York, New York
- Salary
- Not listed
- Posted
- 1 mo ago
Pay: Pay not listed
Where you can work: Must live near New York, New York (check the posting)
From the job posting
Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role We're seeking an analytical, execution-oriented Product Marketing Manager to drive engagement and retention marketing for SoFi Checking and Savings, the foundation of our deposits business and our largest driver of member growth. This role focuses on our existing member base: deepening the relationships we already have, growing and retaining balances and direct deposits, and bringing dormant accounts back to life. Your core KPIs will be deposits and direct deposits, with a specific focus on growing and retaining balances across our existing member base. You'll own the promotions and offers that ladder to those goals, working directly with the technical teams that build and implement them. …
Excerpt only. Read the full description and apply on the employer's site. Always confirm details there, as postings can change or close.
Why this is a Stretch role
The posting asks for 3 or more years of experience in a specific field outside teaching. The posting says: “4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consum” It can still be worth a look if you have that experience from before or alongside teaching. Skills that often transfer to marketing & content: writing for a specific audience, newsletters and communication, community building, creativity on a deadline.