Product Marketing Manager
Weave
- Work setting
- Hybrid
- Location
- Weave - Headquarters (Lehi, UT)
- Salary
- Not listed
- Posted
- 1 wk ago
Pay: Pay not listed
Where you can work: Must live near Weave - Headquarters (Lehi, UT) (check the posting)
From the job posting
We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave’s AI-powered healthcare solutions. This role will be the expert on Weave’s key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue - This position will be hybrid, based out of our Lehi, UT HQ. - Reports to: Director, Product Marketing WHAT YOU WILL OWN - Market Strategy & Positioning: Define and own the GTM strategy for Mid-Market and Enterprise segments. You will develop deep expertise in the mid-market segments of all verticals (Dental, Optometry, Veterinary, and Medical) to create tailored value propositions and messaging that resonate with executive-level buyers (CFOs, COOs, and Directors of IT). - Customer Validation & ROI: Cultivate a robust collection of market-based narratives that showcase the impact of Weave. By collaborating with our mid-market clientele, you will assess their return on investment and transform these insights into compelling success stories for both internal alignment and external market positioning. - Buyer Journey Mapping: Map the complex enterprise buying committee. You will identify the influencers, blockers, and champions, and build the strategic messaging needed to move them through the funnel. …
Excerpt only. Read the full description and apply on the employer's site. Always confirm details there, as postings can change or close.
Why this is a Stretch role
The posting asks for 3 or more years of experience in a specific field outside teaching. The posting says: “3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit” It can still be worth a look if you have that experience from before or alongside teaching. Skills that often transfer to marketing & content: writing for a specific audience, newsletters and communication, community building, creativity on a deadline.