Marketing Analytics Manager

From the job posting

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. As a Marketing Analytics Manager, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership. What You'll Do • Drive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid media • Connect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performance • Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO …

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