Engagement Marketing Lead
Lyra Health
- Work setting
- Remote
- Location
- United States
- Salary
- $95K–$131K
- Posted
- 1 wk ago
Pay: Base salary $95K–$131K
Where you can work: Remote, open across the US (check the posting)
From the job posting
About Lyra Health Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. Responsibilities • Build and Maintain Scaled Marketing Operating Models: Design and own repeatable operating models and marketing frameworks that enable high-quality engagement programs to be delivered consistently across commercial and large customers. • Develop Member Engagement Playbooks: Create standardized engagement playbooks and B2B2C marketing strategies tied to size of customer, industry, tenure, and product configuration that Customer Marketing Managers and Customer Success teams can deploy without building from scratch each time. …
Excerpt only. Read the full description and apply on the employer's site. Always confirm details there, as postings can change or close.
Why this is a Stretch role
It's a senior or people-manager role, which usually needs prior experience in the field. It can still be worth a look if you have that experience from before or alongside teaching. Skills that often transfer to marketing & content: writing for a specific audience, newsletters and communication, community building, creativity on a deadline.