Brand Marketing Lead
WHOOP
- Work setting
- On-site
- Location
- Boston, MA
- Salary
- $100K–$150K
- Posted
- 4 wk ago
Pay: Base salary $100K–$150K (check the posting)
Where you can work: Must live near Boston, MA (check the posting)
From the job posting
BRAND MARKETING LEAD At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Brand Marketing Lead to drive high-impact marketing initiatives that bring product innovation to life, with a particular focus on health and longevity. In this role, you will translate product and brand strategy into compelling, integrated marketing campaigns that build consumer understanding, strengthen brand relevance, and drive measurable business results. You will help shape how WHOOP connects with consumers around some of the most important opportunities in health, wellness, and human performance. As a key member of the Brand Marketing team, you will own initiatives from planning through execution, working closely with Product, Creative, Performance Marketing, Brand Media, Communications, and other cross-functional partners. You thrive in fast-paced environments, bring structure to ambiguity, and know how to turn ambitious ideas into exceptional marketing. The ideal candidate is a strategic thinker and hands-on operator who moves quickly, exercises strong creative judgment, and can independently drive complex initiatives while keeping teams aligned and focused on results. RESPONSIBILITIES: …
Excerpt only. Read the full description and apply on the employer's site. Always confirm details there, as postings can change or close.
Why this is a Stretch role
It's a senior or people-manager role, which usually needs prior experience in the field. It can still be worth a look if you have that experience from before or alongside teaching. Skills that often transfer to marketing & content: writing for a specific audience, newsletters and communication, community building, creativity on a deadline.